Managing the reputation of the banking industry consequent to the financial crisis: antecedents of customer memory and recall

Roger Bennett; Rita Kottasz

Managing the reputation of the banking industry consequent to the financial crisis: antecedents of customer memory and recall

Roger Bennett
, Rita Kottasz

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jan 2012
Event	11th International Marketing Trends Conference - Venice, Italy Duration: 19 Jan 2012 → 21 Jan 2012

Conference

Conference	11th International Marketing Trends Conference
Period	19/01/12 → 21/01/12

Bibliographical note

Organising Body: ESCP Europe, Università Ca' Foscari Venezia

Keywords

Business and management studies

Cite this

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title = "Managing the reputation of the banking industry consequent to the financial crisis: antecedents of customer memory and recall",

keywords = "Business and management studies",

author = "Roger Bennett and Rita Kottasz",

note = "Organising Body: ESCP Europe, Universit{\`a} Ca' Foscari Venezia; 11th International Marketing Trends Conference ; Conference date: 19-01-2012 Through 21-01-2012",

year = "2012",

month = jan,

language = "English",

}

TY - CONF

T1 - Managing the reputation of the banking industry consequent to the financial crisis

T2 - 11th International Marketing Trends Conference

AU - Bennett, Roger

AU - Kottasz, Rita

N1 - Organising Body: ESCP Europe, Università Ca' Foscari Venezia

PY - 2012/1

Y1 - 2012/1

KW - Business and management studies

M3 - Paper

Y2 - 19 January 2012 through 21 January 2012

ER -