Mapping alternatives: a commentary on Cova, B. et al. (2010). 'Navigating between dyads and networks'

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)357-364
    JournalIndustrial Marketing Management
    Volume41
    Issue number2
    DOIs
    Publication statusPublished - 2012

    Keywords

    • map metaphor
    • dead mapping vs. second-order mapping
    • industrial networks
    • sensemaking
    • Business and management studies

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