Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants

Marc Cowling; Weixi Liu; Wei Yue; Hang Do

Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants

Marc Cowling
, Weixi Liu
, Wei Yue
, Hang Do

Research output: Contribution to journal › Article › peer-review

Abstract

Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how the owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially. Keywords: market entry, firm growth, owner characteristics, competitiveness

Original language	English
Pages (from-to)	17-36
Journal	International Review of Entrepreneurship
Volume	17
Issue number	1
Publication status	Published - 31 Mar 2019

Keywords

Business and management studies

Access to Document

https://www.senatehall.com/entrepreneurship?article=624

Cite this

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abstract = "Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how the owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially. Keywords: market entry, firm growth, owner characteristics, competitiveness",

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AB - Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how the owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially. Keywords: market entry, firm growth, owner characteristics, competitiveness

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Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants

Abstract

Keywords

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