TY - JOUR
T1 - Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants
AU - Cowling, Marc
AU - Liu, Weixi
AU - Yue, Wei
AU - Do, Hang
PY - 2019/3/31
Y1 - 2019/3/31
N2 - Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how the owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially.
Keywords: market entry, firm growth, owner characteristics, competitiveness
AB - Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how the owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially.
Keywords: market entry, firm growth, owner characteristics, competitiveness
KW - Business and management studies
UR - https://www.senatehall.com/entrepreneurship?article=624
M3 - Article
SN - 2009-2822
VL - 17
SP - 17
EP - 36
JO - International Review of Entrepreneurship
JF - International Review of Entrepreneurship
IS - 1
ER -