Market share is correlated with word-of-mouth volume

Mark D. Uncles, Robert East, Wendy Lomax

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	145-150
Journal	Australasian Marketing Journal (AMJ)
Volume	18
Issue number	3
DOIs	https://doi.org/10.1016/j.ausmj.2010.03.001
Publication status	Published - Aug 2010

Keywords

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title = "Market share is correlated with word-of-mouth volume",

keywords = "Business and management studies",

author = "Uncles, \{Mark D.\} and Robert East and Wendy Lomax",

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