Market share is correlated with word-of-mouth volume

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	145-150
Journal	Australasian Marketing Journal (AMJ)
Volume	18
Issue number	3
DOIs	https://doi.org/10.1016/j.ausmj.2010.03.001
Publication status	Published - Aug 2010

Keywords

@article{edbd3cf3624641419402a3827b65f37c,

title = "Market share is correlated with word-of-mouth volume",

keywords = "Business and management studies",

author = "Uncles, \{Mark D.\} and Robert East and Wendy Lomax",

year = "2010",

month = aug,

doi = "10.1016/j.ausmj.2010.03.001",

language = "English",

volume = "18",

pages = "145--150",

journal = "Australasian Marketing Journal (AMJ)",

issn = "1441-3582",

publisher = "SAGE Publications Ltd",

number = "3",

}

TY - JOUR

T1 - Market share is correlated with word-of-mouth volume

AU - Uncles, Mark D.

AU - East, Robert

AU - Lomax, Wendy

PY - 2010/8

Y1 - 2010/8

KW - Business and management studies

U2 - 10.1016/j.ausmj.2010.03.001

DO - 10.1016/j.ausmj.2010.03.001

M3 - Article

SN - 1441-3582

VL - 18

SP - 145

EP - 150

JO - Australasian Marketing Journal (AMJ)

JF - Australasian Marketing Journal (AMJ)

IS - 3

ER -