Marketing downloads: a student led teaching innovation

Hilary Wason

Marketing downloads: a student led teaching innovation

Hilary Wason

Research output: Contribution to conference › Lecture / Speech › peer-review

Abstract

Marketing Downloads is a teaching innovation used to develop a range of academic and social skills within and outside the classroom. It embraces the principle of self-directed learning where students identify and research a marketing issue of interest to them, then prepare a discussion topic to present to other students.

Original language	English
Publication status	Published - 9 Sept 2015
Event	Researching, Advancing & Inspiring Student Engagement (RAISE) Conference 2015: Student Engagement: Inspiring Innovation - Nottingham, U.K. Duration: 10 Sept 2015 → 11 Sept 2015

Conference

Conference	Researching, Advancing & Inspiring Student Engagement (RAISE) Conference 2015: Student Engagement: Inspiring Innovation
Period	10/09/15 → 11/09/15

Bibliographical note

Organising Body: Researching, Advancing & Inspiring Student Engagement (RAISE) network

Keywords

Business and management studies

Cite this

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title = "Marketing downloads: a student led teaching innovation",

abstract = "Marketing Downloads is a teaching innovation used to develop a range of academic and social skills within and outside the classroom. It embraces the principle of self-directed learning where students identify and research a marketing issue of interest to them, then prepare a discussion topic to present to other students.",

keywords = "Business and management studies",

author = "Hilary Wason",

note = "Organising Body: Researching, Advancing \& Inspiring Student Engagement (RAISE) network; Researching, Advancing \& Inspiring Student Engagement (RAISE) Conference 2015: Student Engagement: Inspiring Innovation ; Conference date: 10-09-2015 Through 11-09-2015",

year = "2015",

month = sep,

day = "9",

language = "English",

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TY - CONF

T1 - Marketing downloads

T2 - Researching, Advancing & Inspiring Student Engagement (RAISE) Conference 2015: Student Engagement: Inspiring Innovation

AU - Wason, Hilary

N1 - Organising Body: Researching, Advancing & Inspiring Student Engagement (RAISE) network

PY - 2015/9/9

Y1 - 2015/9/9

N2 - Marketing Downloads is a teaching innovation used to develop a range of academic and social skills within and outside the classroom. It embraces the principle of self-directed learning where students identify and research a marketing issue of interest to them, then prepare a discussion topic to present to other students.

AB - Marketing Downloads is a teaching innovation used to develop a range of academic and social skills within and outside the classroom. It embraces the principle of self-directed learning where students identify and research a marketing issue of interest to them, then prepare a discussion topic to present to other students.

KW - Business and management studies

M3 - Lecture / Speech

Y2 - 10 September 2015 through 11 September 2015

ER -

Marketing downloads: a student led teaching innovation

Abstract

Conference

Bibliographical note

Keywords

Fingerprint

Cite this