Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia

Paurav Shukla; Jaywant Singh; Madhumita Banerjee

Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia

Paurav Shukla
, Jaywant Singh
, Madhumita Banerjee

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World - San Antonio, U.S. Duration: 13 Feb 2015 → 15 Feb 2015

Conference

Conference	American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World
Period	13/02/15 → 15/02/15

Bibliographical note

Organising Body: American Marketing Association

Keywords

Business and management studies

Cite this

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title = "Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia",

keywords = "Business and management studies",

author = "Paurav Shukla and Jaywant Singh and Madhumita Banerjee",

note = "Organising Body: American Marketing Association; American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World ; Conference date: 13-02-2015 Through 15-02-2015",

year = "2015",

language = "English",

}

Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia. / Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita.
2015. Paper presented at American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Marketing luxury brands across Asian markets

T2 - American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World

AU - Shukla, Paurav

AU - Singh, Jaywant

AU - Banerjee, Madhumita

N1 - Organising Body: American Marketing Association

PY - 2015

Y1 - 2015

KW - Business and management studies

M3 - Paper

Y2 - 13 February 2015 through 15 February 2015

ER -