@article{6fb937bed31842cca7ead4a22b1db073,
title = "Marketing social norms: social marketing and the 'social norm approach'",
keywords = "Business and management studies",
author = "Kevin Burchell and Ruth Rettie and Kavita Patel",
note = "Note: This work has been undertaken in the context of the CHARM project (CHARM - Digital technology: shaping consumer behaviour by informing conceptions of 'normal' practise, funded through the EPSRC by the RCUK Digital Economy Programme, award number: EP/H006966/1) and the Smart Communities project (Smart Communities: shaping new low carbon community norms and practises, funded through the ESRC/EPSRC Energy and Communities stream of the RCUK Energy Programme, award number: RES-628-25-0024).",
year = "2013",
doi = "10.1002/cb.1395",
language = "English",
volume = "12",
pages = "1--9",
journal = "Journal of Consumer Behaviour",
issn = "1472-0817",
publisher = "Wiley-Blackwell",
number = "1",
}