Martinis, masterclasses and space missions: new frontiers in contemporary publishing

A collection of writings and reflections about some of the hottest topics being discussed in the global publishing world. Growing out of the increasingly influential Kingston Publishing Blog, this thought-provoking anthology provides insights from Kingston University lecturers, students and graduates as well as sharing key learnings from a range of industry-based Masterclass speakers. Exploring a rapidly changing marketplace, this future-focused publication aims to inspire present and future publishers by: • discussing the changing role of publishers • sharing advice on building and exploiting brands • providing examples of innovative consumer marketing and guidelines on using social media • considering the impact of e-reading on book sales and bookselling • promoting the importance of creativity and innovation • looking beyond traditional publishing to new business models and uncertain futures.