Measuring and modeling the (limited) reliability of free choice attitude questions

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	309-318
Journal	International Journal of Research in Marketing
Volume	22
Issue number	3
DOIs	https://doi.org/10.1016/j.ijresmar.2004.11.005
Publication status	Published - Sept 2005

Keywords

@article{750a6e5bd06b4262a5d1b68c346336fd,

title = "Measuring and modeling the (limited) reliability of free choice attitude questions",

keywords = "Business and management studies",

author = "Cam Rungie and Gilles Laurent and \{Dall'Olmo Riley\}, Francesca and Morrison, \{Donald G.\} and Tirthankar Roy",

year = "2005",

month = sep,

doi = "10.1016/j.ijresmar.2004.11.005",

language = "English",

volume = "22",

pages = "309--318",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "3",

}

TY - JOUR

T1 - Measuring and modeling the (limited) reliability of free choice attitude questions

AU - Rungie, Cam

AU - Laurent, Gilles

AU - Dall'Olmo Riley, Francesca

AU - Morrison, Donald G.

AU - Roy, Tirthankar

PY - 2005/9

Y1 - 2005/9

KW - Business and management studies

U2 - 10.1016/j.ijresmar.2004.11.005

DO - 10.1016/j.ijresmar.2004.11.005

M3 - Article

SN - 0167-8116

VL - 22

SP - 309

EP - 318

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 3

ER -