Measuring and modeling the (limited) reliability of free choice attitude questions

Cam Rungie, Gilles Laurent, Francesca Dall'Olmo Riley, Donald G. Morrison, Tirthankar Roy

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	309-318
Journal	International Journal of Research in Marketing
Volume	22
Issue number	3
DOIs	https://doi.org/10.1016/j.ijresmar.2004.11.005
Publication status	Published - Sept 2005

Keywords

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title = "Measuring and modeling the (limited) reliability of free choice attitude questions",

keywords = "Business and management studies",

author = "Cam Rungie and Gilles Laurent and \{Dall'Olmo Riley\}, Francesca and Morrison, \{Donald G.\} and Tirthankar Roy",

year = "2005",

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language = "English",

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journal = "International Journal of Research in Marketing",

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TY - JOUR

T1 - Measuring and modeling the (limited) reliability of free choice attitude questions

AU - Rungie, Cam

AU - Laurent, Gilles

AU - Dall'Olmo Riley, Francesca

AU - Morrison, Donald G.

AU - Roy, Tirthankar

PY - 2005/9

Y1 - 2005/9

KW - Business and management studies

U2 - 10.1016/j.ijresmar.2004.11.005

DO - 10.1016/j.ijresmar.2004.11.005

M3 - Article

SN - 0167-8116

VL - 22

SP - 309

EP - 318

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 3

ER -