Measuring brand choice in the older customer segment in Japan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	347-368
Journal	International Journal of Market Research
Volume	54
Issue number	3
DOIs	https://doi.org/10.2501/IJMR-54-3-347-368
Publication status	Published - 2012

Keywords

@article{8893ebf5e2724861be42eed88e144bf9,

title = "Measuring brand choice in the older customer segment in Japan",

keywords = "Asian studies",

author = "Jaywant Singh and \{Dall'Olmo Riley\}, Francesca and Christopher Hand and Mari Maeda",

year = "2012",

doi = "10.2501/IJMR-54-3-347-368",

language = "English",

volume = "54",

pages = "347--368",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Market Research Society",

number = "3",

}

TY - JOUR

T1 - Measuring brand choice in the older customer segment in Japan

AU - Singh, Jaywant

AU - Dall'Olmo Riley, Francesca

AU - Hand, Christopher

AU - Maeda, Mari

PY - 2012

Y1 - 2012

KW - Asian studies

U2 - 10.2501/IJMR-54-3-347-368

DO - 10.2501/IJMR-54-3-347-368

M3 - Article

SN - 1470-7853

VL - 54

SP - 347

EP - 368

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 3

ER -