Measuring customer loyalty to product variants

Jaywant Singh, Andrew Ehrenberg, Gerald Goodhardt

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	513-532
Journal	International Journal of Market Research
Volume	50
Issue number	4
Publication status	Published - 2008

Keywords

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title = "Measuring customer loyalty to product variants",

keywords = "brand loyalty, Dirichlet, deviations, choice, rates, model, skus, norm, Business and management studies",

author = "Jaywant Singh and Andrew Ehrenberg and Gerald Goodhardt",

year = "2008",

language = "English",

volume = "50",

pages = "513--532",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Market Research Society",

number = "4",

}

TY - JOUR

T1 - Measuring customer loyalty to product variants

AU - Singh, Jaywant

AU - Ehrenberg, Andrew

AU - Goodhardt, Gerald

PY - 2008

Y1 - 2008

KW - brand loyalty

KW - Dirichlet

KW - deviations

KW - choice

KW - rates

KW - model

KW - skus

KW - norm

KW - Business and management studies

M3 - Article

SN - 1470-7853

VL - 50

SP - 513

EP - 532

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 4

ER -