Measuring the impact of positive and negative word of mouth: a reappraisal

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	54-58
Journal	Australasian Marketing Journal (AMJ)
Volume	24
Issue number	1
Early online date	4 Jan 2016
DOIs	https://doi.org/10.1016/j.ausmj.2015.12.003
Publication status	Published - 29 Feb 2016

Keywords

@article{ce99500b371a4c9ebe968b0c5cf620fb,

title = "Measuring the impact of positive and negative word of mouth: a reappraisal",

keywords = "Business and management studies",

author = "Robert East and Uncles, \{Mark D.\} and Jenni Romaniuk and Wendy Lomax",

year = "2016",

month = feb,

day = "29",

doi = "10.1016/j.ausmj.2015.12.003",

language = "English",

volume = "24",

pages = "54--58",

journal = "Australasian Marketing Journal (AMJ)",

issn = "1441-3582",

publisher = "SAGE Publications Ltd",

number = "1",

}

TY - JOUR

T1 - Measuring the impact of positive and negative word of mouth

T2 - a reappraisal

AU - East, Robert

AU - Uncles, Mark D.

AU - Romaniuk, Jenni

AU - Lomax, Wendy

PY - 2016/2/29

Y1 - 2016/2/29

KW - Business and management studies

U2 - 10.1016/j.ausmj.2015.12.003

DO - 10.1016/j.ausmj.2015.12.003

M3 - Article

SN - 1441-3582

VL - 24

SP - 54

EP - 58

JO - Australasian Marketing Journal (AMJ)

JF - Australasian Marketing Journal (AMJ)

IS - 1

ER -