Measuring the market performance of brands: applications in brand management

Jaywant Singh, Mark Uncles

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to contemporary brand management
Editors	Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	13-31
ISBN (Print)	9780415747905
Publication status	Published - Jul 2016

Keywords

@inbook{cc1eedf3c7e44b9ab240dbe79606c6b2,

title = "Measuring the market performance of brands: applications in brand management",

keywords = "Business and management studies",

author = "Jaywant Singh and Mark Uncles",

year = "2016",

month = jul,

language = "English",

isbn = "9780415747905",

pages = "13--31",

editor = "\{Dall'Olmo Riley\}, Francesca and Jaywant Singh and Charles Blankson",

booktitle = "The Routledge companion to contemporary brand management",

publisher = "Routledge",

address = "United Kingdom",

}

TY - CHAP

T1 - Measuring the market performance of brands

T2 - applications in brand management

AU - Singh, Jaywant

AU - Uncles, Mark

PY - 2016/7

Y1 - 2016/7

KW - Business and management studies

M3 - Chapter

SN - 9780415747905

SP - 13

EP - 31

BT - The Routledge companion to contemporary brand management

A2 - Dall'Olmo Riley, Francesca

A2 - Singh, Jaywant

A2 - Blankson, Charles

PB - Routledge

CY - Abingdon, U.K.

ER -