Media multitasking: an exploration of the behavioural phenomenon of multiple media use in the U.K., Germany and Australia

Helen Robinson

Media multitasking: an exploration of the behavioural phenomenon of multiple media use in the U.K., Germany and Australia

Helen Robinson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2016
Event	Academy of Marketing (AM) Conference 2016: Radical Marketing - Newcastle, U.K. Duration: 4 Jul 2016 → 7 Jul 2016

Conference

Conference	Academy of Marketing (AM) Conference 2016: Radical Marketing
Period	4/07/16 → 7/07/16

Bibliographical note

Organising Body: Academy of Marketing (AM)

Keywords

Business and management studies

Cite this

@conference{0839c92ed38e4bf0ac9b9ec438ded446,

title = "Media multitasking: an exploration of the behavioural phenomenon of multiple media use in the U.K., Germany and Australia",

keywords = "Business and management studies",

author = "Helen Robinson",

note = "Organising Body: Academy of Marketing (AM); Academy of Marketing (AM) Conference 2016: Radical Marketing ; Conference date: 04-07-2016 Through 07-07-2016",

year = "2016",

month = jul,

language = "English",

}