Methodology or "methodolatry"? An evaluation of focus groups and depth interviews

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Original language	English
Pages (from-to)	26-37
Journal	Qualitative Market Research: An International Journal
Volume	9
Issue number	1
DOIs	https://doi.org/10.1108/13522750610640530
Publication status	Published - Jan 2006
Externally published	Yes

Keywords

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title = "Methodology or {"}methodolatry{"}? An evaluation of focus groups and depth interviews",

keywords = "Business and management studies, market research",

author = "David Stokes and Richard Bergin",

year = "2006",

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language = "English",

volume = "9",

pages = "26--37",

journal = "Qualitative Market Research: An International Journal",

issn = "1352-2752",

publisher = "Emerald Group Publishing Ltd.",

number = "1",

}

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AU - Bergin, Richard

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DO - 10.1108/13522750610640530

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JO - Qualitative Market Research: An International Journal

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