Micro charities‘ use of unpaid assistance in the management of their marketing communications

Roger Bennett; Rita Kottasz

Micro charities‘ use of unpaid assistance in the management of their marketing communications

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - 1 Jan 2017
Event	22nd International Conference on Corporate and Marketing Communications (CMC 2017): Challenges of Marketing Communications in a Globalized World - Zaragoza, Spain Duration: 4 May 2017 → 5 May 2017

Conference

Conference	22nd International Conference on Corporate and Marketing Communications (CMC 2017): Challenges of Marketing Communications in a Globalized World
Period	4/05/17 → 5/05/17

Bibliographical note

Note: Paper appears in proceedings: Carlos Flavián-Blanco et al. (eds.), Challenges of Marketing Communications in a Globalized World, Proceedings of the 22nd International Conference on Corporate and Marketing Communications, University of Zaragoza, Spain, May 4-5, 2017, pp. 266-283.

Organising Body: University of Zaragoza

Keywords

Business and management studies

Cite this

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title = "Micro charities{\textquoteleft} use of unpaid assistance in the management of their marketing communications",

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AU - Kottasz, Rita

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Y2 - 4 May 2017 through 5 May 2017

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