Millennial Chinese consumers' perceived destination brand value

Jun Luo, Bidit L. Dey, Cagri Yalkin, Uthayasankar Sivarajah, Khanyapuss Punjaisri, Yu-an Huang, Dorothy A. Yen

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)655-665
    JournalJournal of Business Research
    Volume116
    Early online date4 Jul 2018
    DOIs
    Publication statusPublished - 31 Aug 2020

    Keywords

    • Business and management studies

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