Millennial Chinese consumers' perceived destination brand value

Jun Luo; Bidit L. Dey; Cagri Yalkin; Uthayasankar Sivarajah; Khanyapuss Punjaisri; Yu-an Huang; Dorothy A. Yen

doi:10.1016/j.jbusres.2018.06.015

Millennial Chinese consumers' perceived destination brand value

Jun Luo
, Bidit L. Dey
, Cagri Yalkin
, Uthayasankar Sivarajah
, Khanyapuss Punjaisri
, Yu-an Huang
, Dorothy A. Yen

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	655-665
Journal	Journal of Business Research
Volume	116
Early online date	4 Jul 2018
DOIs	https://doi.org/10.1016/j.jbusres.2018.06.015
Publication status	Published - 31 Aug 2020

Keywords

Business and management studies

Access to Document

10.1016/j.jbusres.2018.06.015

https://doi.org/10.1016/j.jbusres.2018.06.015

Cite this

@article{00dc341f4b084b83af300a4d3ed93029,

title = "Millennial Chinese consumers' perceived destination brand value",

keywords = "Business and management studies",

author = "Jun Luo and Dey, \{Bidit L.\} and Cagri Yalkin and Uthayasankar Sivarajah and Khanyapuss Punjaisri and Yu-an Huang and Yen, \{Dorothy A.\}",

year = "2020",

month = aug,

day = "31",

doi = "10.1016/j.jbusres.2018.06.015",

language = "English",

volume = "116",

pages = "655--665",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Millennial Chinese consumers' perceived destination brand value

AU - Luo, Jun

AU - Dey, Bidit L.

AU - Yalkin, Cagri

AU - Sivarajah, Uthayasankar

AU - Punjaisri, Khanyapuss

AU - Huang, Yu-an

AU - Yen, Dorothy A.

PY - 2020/8/31

Y1 - 2020/8/31

KW - Business and management studies

U2 - 10.1016/j.jbusres.2018.06.015

DO - 10.1016/j.jbusres.2018.06.015

M3 - Article

SN - 0148-2963

VL - 116

SP - 655

EP - 665

JO - Journal of Business Research

JF - Journal of Business Research

ER -