Modelling makers and doers: applying a stochastic brand choice model to participation in creative arts

Chris Hand

Modelling makers and doers: applying a stochastic brand choice model to participation in creative arts

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 8 Sept 2017
Event	16th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing - Kingston upon Thames, U.K. Duration: 8 Sept 2017 → 8 Sept 2017

Conference

Conference	16th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing
Period	8/09/17 → 8/09/17

Bibliographical note

Organising Body: Academy of Marketing, Faculty of Business and Law: Kingston University

Keywords

Business and management studies

Cite this

@conference{9fd1fadba19a4d3181238157aa3cad1f,

title = "Modelling makers and doers: applying a stochastic brand choice model to participation in creative arts",

keywords = "Business and management studies",

author = "Chris Hand",

note = "Organising Body: Academy of Marketing, Faculty of Business and Law: Kingston University; 16th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing ; Conference date: 08-09-2017 Through 08-09-2017",

year = "2017",

month = sep,

day = "8",

language = "English",

}