@article{65b6aa208b6443cb9c80b1dabff20e04,
title = "Modelling the components of the brand",
keywords = "Business and management studies, atomic brand model, brand components, double vortex model",
author = "\{de Chernatony\}, Leslie and \{Dall'Olmo Riley\}, Francesca",
year = "1998",
month = nov,
doi = "10.1108/03090569810243721",
language = "English",
volume = "32",
pages = "1074--1090",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Ltd.",
number = "11/12",
}