Modelling the drivers of film box office performance

Chris Hand

Modelling the drivers of film box office performance

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2013
Event	Academy of Marketing (AM) Conference 2013: Marketing Relevance - Cardiff, Wales Duration: 8 Jul 2013 → 11 Jul 2013

Conference

Conference	Academy of Marketing (AM) Conference 2013: Marketing Relevance
Period	8/07/13 → 11/07/13

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

@conference{ea5b5dda7b5e4304b1a3b91f1cd2a5eb,

title = "Modelling the drivers of film box office performance",

keywords = "Business and management studies",

author = "Chris Hand",

note = "Organising Body: Academy of Marketing; Academy of Marketing (AM) Conference 2013: Marketing Relevance ; Conference date: 08-07-2013 Through 11-07-2013",

year = "2013",

language = "English",

}