Moving from traditional tourist products to cultural tourism experience: the case of Swarovski Crystal Worlds

Klaus Weiermair, Christopher Kronenberg

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationInnovation and entrepreneurship
Subtitle of host publicationstrategies and processes for success in tourism
EditorsKlaus Weiermair, Peter Keller, Harald Pechlaner, Frank M Go
Place of PublicationBerlin, Germany
PublisherErich Schmidt Verlag
Pages27-30
ISBN (Print)9783503116119
Publication statusPublished - 2010
Externally publishedYes

Keywords

  • Business and management studies

Cite this