Multichannel shopping: the effect of decision making style on shopper journey configuration and satisfaction

  • Patricia Harris
  • , Francesca Dall'Olmo Riley
  • , Chris Hand

    Research output: Contribution to journalArticlepeer-review

    2 Downloads (Pure)
    Original languageEnglish
    Article number102286
    JournalJournal of Retailing and Consumer Services
    Volume58
    Early online date7 Sept 2020
    DOIs
    Publication statusPublished - 31 Jan 2021

    Keywords

    • Business and management studies
    • decision making style
    • maximizing
    • multichannel shopping
    • shopper journey

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