| Original language | English |
|---|---|
| Pages (from-to) | 129-147 |
| Journal | The Marketing Review |
| Volume | 16 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Jul 2016 |
Keywords
- Business and management studies
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 129-147 |
| Journal | The Marketing Review |
| Volume | 16 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Jul 2016 |