Negative spill over effects in corporate brand alliances in crisis

La Toya Quamina; Jaywant Singh

Negative spill over effects in corporate brand alliances in crisis

La Toya Quamina
, Jaywant Singh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 23 Feb 2019
Event	Understanding Complexity, Transforming the Marketplace, AMA Winter Conference - Austin, Texas, U.S. Duration: 22 Feb 2019 → 24 Feb 2019

Conference

Conference	Understanding Complexity, Transforming the Marketplace, AMA Winter Conference
Period	22/02/19 → 24/02/19

Bibliographical note

Organising Body: American Marketing Association

Keywords

Business and management studies

Cite this

@conference{3fea628bf3194901b530de77d2d6c3a4,

title = "Negative spill over effects in corporate brand alliances in crisis",

keywords = "Business and management studies",

author = "Quamina, \{La Toya\} and Jaywant Singh",

note = "Organising Body: American Marketing Association; Understanding Complexity, Transforming the Marketplace, AMA Winter Conference ; Conference date: 22-02-2019 Through 24-02-2019",

year = "2019",

month = feb,

day = "23",

language = "English",

}

TY - CONF

T1 - Negative spill over effects in corporate brand alliances in crisis

AU - Quamina, La Toya

AU - Singh, Jaywant

N1 - Organising Body: American Marketing Association

PY - 2019/2/23

Y1 - 2019/2/23

KW - Business and management studies

M3 - Paper

T2 - Understanding Complexity, Transforming the Marketplace, AMA Winter Conference

Y2 - 22 February 2019 through 24 February 2019

ER -