New brand extensions: patterns of success and failure

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	234-242
Journal	Journal of Advertising Research
Volume	52
Issue number	2
Publication status	Published - 2012

Keywords

@article{2714ce526c2c4821a9b081c47f862100,

title = "New brand extensions: patterns of success and failure",

keywords = "Business and management studies",

author = "Jaywant Singh and John Scriven and Maria Clemente and Wendy Lomax and Malcolm Wright",

year = "2012",

language = "English",

volume = "52",

pages = "234--242",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "2",

}

TY - JOUR

T1 - New brand extensions

T2 - patterns of success and failure

AU - Singh, Jaywant

AU - Scriven, John

AU - Clemente, Maria

AU - Lomax, Wendy

AU - Wright, Malcolm

PY - 2012

Y1 - 2012

KW - Business and management studies

M3 - Article

SN - 0021-8499

VL - 52

SP - 234

EP - 242

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 2

ER -