New brands: performance and measurement

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to contemporary brand management
Editors	Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	186-198
ISBN (Print)	9780415747905
Publication status	Published - Jul 2016

Keywords

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