New entrants in a mature market: an empirical study of the detergent market

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	281-295
Journal	Journal of Marketing Management
Volume	12
Issue number	4
Publication status	Published - May 1996

Keywords

@article{417051af9682423099d5d2763de73d47,

title = "New entrants in a mature market: an empirical study of the detergent market",

keywords = "Business and management studies",

author = "Wendy Lomax and Kathy Hammond and Maria Clemente and Robert East",

year = "1996",

month = may,

language = "English",

volume = "12",

pages = "281--295",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "4",

}

TY - JOUR

T1 - New entrants in a mature market

T2 - an empirical study of the detergent market

AU - Lomax, Wendy

AU - Hammond, Kathy

AU - Clemente, Maria

AU - East, Robert

PY - 1996/5

Y1 - 1996/5

KW - Business and management studies

M3 - Article

SN - 0267-257X

VL - 12

SP - 281

EP - 295

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 4

ER -