@article{9e0e3e728a2748b6abdb56f452cf263b,
title = "New technology adoption in rural areas of emerging economies: the case of rainwater harvesting systems in India",
keywords = "Business and management studies",
author = "Harish Puppala and Jaya Ahuja and Tamvada, \{Jagannadha Pawan\} and Peddinti, \{Pranav R T\}",
year = "2023",
month = nov,
doi = "10.1016/j.techfore.2023.122832",
language = "English",
volume = "196",
journal = "Technological Forecasting and Social Change",
issn = "0040-1625",
publisher = "Elsevier Inc.",
}