Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose‘

Ian MacQuillin; Roger Bennett; Rita Kottasz

doi:10.4324/9781003028079

Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose‘

Ian MacQuillin
, Roger Bennett
, Rita Kottasz

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to marketing and society
Editors	Lukas Parker, Christine Domegan, Linda Brennan, Krzysztof Kubacki
Place of Publication	Abingdon, U.K.
Publisher	Routledge
ISBN (Print)	9780367463083
DOIs	https://doi.org/10.4324/9781003028079
Publication status	Published - 2023

Publication series

Name	Routledge Companions in Business, Management and Marketing
Publisher	Routledge

Keywords

Business and management studies

Access to Document

10.4324/9781003028079

https://doi.org/10.4324/9781003028079

Cite this

MacQuillin, I., Bennett, R., & Kottasz, R. (2023). Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose‘. In L. Parker, C. Domegan, L. Brennan, & K. Kubacki (Eds.), The Routledge companion to marketing and society (Routledge Companions in Business, Management and Marketing). Routledge. https://doi.org/10.4324/9781003028079

MacQuillin, Ian ; Bennett, Roger ; Kottasz, Rita. / Non-profit and charity marketing : navigating amidst the growing markets for 'social conscience and pressure for purpose‘. The Routledge companion to marketing and society. editor / Lukas Parker ; Christine Domegan ; Linda Brennan ; Krzysztof Kubacki. Abingdon, U.K. : Routledge, 2023. (Routledge Companions in Business, Management and Marketing).

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MacQuillin, I, Bennett, R & Kottasz, R 2023, Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose‘. in L Parker, C Domegan, L Brennan & K Kubacki (eds), The Routledge companion to marketing and society. Routledge Companions in Business, Management and Marketing, Routledge, Abingdon, U.K. https://doi.org/10.4324/9781003028079

Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose‘. / MacQuillin, Ian; Bennett, Roger; Kottasz, Rita.
The Routledge companion to marketing and society. ed. / Lukas Parker; Christine Domegan; Linda Brennan; Krzysztof Kubacki. Abingdon, U.K.: Routledge, 2023. (Routledge Companions in Business, Management and Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AU - MacQuillin, Ian

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DO - 10.4324/9781003028079

M3 - Chapter

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T3 - Routledge Companions in Business, Management and Marketing

BT - The Routledge companion to marketing and society

A2 - Parker, Lukas

A2 - Domegan, Christine

A2 - Brennan, Linda

A2 - Kubacki, Krzysztof

PB - Routledge

CY - Abingdon, U.K.

ER -

MacQuillin I, Bennett R, Kottasz R. Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose‘. In Parker L, Domegan C, Brennan L, Kubacki K, editors, The Routledge companion to marketing and society. Abingdon, U.K.: Routledge. 2023. (Routledge Companions in Business, Management and Marketing). Epub 2022 Aug 25. doi: 10.4324/9781003028079