Normalising green behaviours: a new approach to sustainability marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	420-444
Journal	Journal of Marketing Management
Volume	28
Issue number	3-4
DOIs	https://doi.org/10.1080/0267257X.2012.658840
Publication status	Published - Mar 2012

Keywords

@article{bf4bbc76a34342ad8d725b652430bb5a,

title = "Normalising green behaviours: a new approach to sustainability marketing",

keywords = "Business and management studies",

author = "Ruth Rettie and Kevin Burchell and Debra Riley",

year = "2012",

month = mar,

doi = "10.1080/0267257X.2012.658840",

language = "English",

volume = "28",

pages = "420--444",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "3-4",

}

TY - JOUR

T1 - Normalising green behaviours

T2 - a new approach to sustainability marketing

AU - Rettie, Ruth

AU - Burchell, Kevin

AU - Riley, Debra

PY - 2012/3

Y1 - 2012/3

KW - Business and management studies

U2 - 10.1080/0267257X.2012.658840

DO - 10.1080/0267257X.2012.658840

M3 - Article

SN - 0267-257X

VL - 28

SP - 420

EP - 444

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 3-4

ER -