Normative models and practical applications of segmentation in business markets

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	519-530
Journal	Industrial Marketing Management
Volume	26
Issue number	6
DOIs	https://doi.org/10.1016/S0019-8501(97)00032-1
Publication status	Published - Nov 1997

Keywords

@article{206abe75da024257b6d6598428edd812,

title = "Normative models and practical applications of segmentation in business markets",

keywords = "industrial-markets, Business and management studies",

author = "Kalafatis, \{Stavros P.\} and Vicki Cheston",

year = "1997",

month = nov,

doi = "10.1016/S0019-8501(97)00032-1",

language = "English",

volume = "26",

pages = "519--530",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

number = "6",

}

TY - JOUR

T1 - Normative models and practical applications of segmentation in business markets

AU - Kalafatis, Stavros P.

AU - Cheston, Vicki

PY - 1997/11

Y1 - 1997/11

KW - industrial-markets

KW - Business and management studies

U2 - 10.1016/S0019-8501(97)00032-1

DO - 10.1016/S0019-8501(97)00032-1

M3 - Article

SN - 0019-8501

VL - 26

SP - 519

EP - 530

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 6

ER -