Online customer experience in e-retailing: an empirical model of antecedents and outcomes

Susan Rose, Moira Clark, Phillip Samouel, Neil Hair

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)308-322
JournalJournal of Retailing
Volume88
Issue number2
DOIs
Publication statusPublished - Jun 2012
Externally publishedYes

Keywords

  • e-retailing
  • online customer experience
  • trust
  • satisfaction
  • repurchase intention
  • structural equation modeling
  • shopping experience
  • consumer-behavior
  • nonresponse bias
  • internet
  • flow
  • commerce
  • environments
  • perspective
  • Business and management studies

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