Optimizing connection: marketing on Instant Messenger

Ruth Rettie

Optimizing connection: marketing on Instant Messenger

Ruth Rettie

Research output: Contribution to conference › Paper › peer-review

2 Downloads (Pure)

Original language	English
Publication status	Published - Jul 2003
Externally published	Yes
Event	Academy of Marketing (AM) Annual Conference 2003: Marketing: a history of the next decade. - Birmingham, U.K. Duration: 8 Jul 2003 → 10 Jul 2003

Conference

Conference	Academy of Marketing (AM) Annual Conference 2003: Marketing: a history of the next decade.
Period	8/07/03 → 10/07/03

Bibliographical note

Note: Published as a CD-ROM: ISBN 1854494600.

Keywords

Business and management studies

Access to Document

Rettie-R-6852Final published version, 99.6 KBLicence: Unspecified

1 Conference contribution

Optimizing connection: marketing on Instant Messenger
Rettie, R., Jul 2003, Published as a CD-ROM: ISBN 1854494600..
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Open Access
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Cite this

@conference{1670c6394e3d455aba24466b49e57329,

title = "Optimizing connection: marketing on Instant Messenger",

keywords = "Business and management studies",

author = "Ruth Rettie",

note = "Note: Published as a CD-ROM: ISBN 1854494600.; Academy of Marketing (AM) Annual Conference 2003: Marketing: a history of the next decade. ; Conference date: 08-07-2003 Through 10-07-2003",

year = "2003",

month = jul,

language = "English",

}