Outcomes of articulating word of mouth: a review and synthesis of the literature

Rahul Chawdhary; Francesca Dall'Olmo Riley

Outcomes of articulating word of mouth: a review and synthesis of the literature

Rahul Chawdhary, Francesca Dall'Olmo Riley

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	Academy of Marketing (AM) Conference 2015: The Magic in Marketing - Limerick, Ireland Duration: 7 Jul 2015 → 9 Jul 2015

Conference

Conference	Academy of Marketing (AM) Conference 2015: The Magic in Marketing
Period	7/07/15 → 9/07/15

Bibliographical note

Organising Body: Academy of Marketing UK

Keywords

Business and management studies

Cite this

@conference{10d5dddea899486d97e51ec575fc446a,

title = "Outcomes of articulating word of mouth: a review and synthesis of the literature",

keywords = "Business and management studies",

author = "Rahul Chawdhary and \{Dall'Olmo Riley\}, Francesca",

note = "Organising Body: Academy of Marketing UK; Academy of Marketing (AM) Conference 2015: The Magic in Marketing ; Conference date: 07-07-2015 Through 09-07-2015",

year = "2015",

language = "English",

}