Paradigmapping marketing theory

Michael Thomas, Sid Lowe, Adrian N. Carr

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1057-1064
Journal	European Journal of Marketing
Volume	38
Issue number	9/10
DOIs	https://doi.org/10.1108/03090560410548861
Publication status	Published - Sept 2004
Externally published	Yes

Keywords

@article{94880af266c54eba9985df631bd183f1,

title = "Paradigmapping marketing theory",

keywords = "epistemology, marketing theory, Business and management studies",

author = "Michael Thomas and Sid Lowe and Carr, \{Adrian N.\}",

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TY - JOUR

T1 - Paradigmapping marketing theory

AU - Thomas, Michael

AU - Lowe, Sid

AU - Carr, Adrian N.

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KW - epistemology

KW - marketing theory

KW - Business and management studies

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DO - 10.1108/03090560410548861

M3 - Article

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EP - 1064

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JF - European Journal of Marketing

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