Patterns of attitudes and behaviour in fragmented markets

Francesca Dall'Olmo Riley, Lucy Rink, Patricia Harris

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)62-91
    JournalJournal of Empirical Generalisations in Marketing Science
    Volume4
    Issue number3
    Publication statusPublished - 1999

    Keywords

    • Business and management studies

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