Perceived brand globalness and user engagement on global social networks

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - 20 Apr 2023
Event	AMA Summer educators Conference 2023 - San Francisco, U.S. Duration: 4 Aug 2023 → 6 Aug 2023

Conference	AMA Summer educators Conference 2023
Period	4/08/23 → 6/08/23

Organising Body: American Marketing Association

Keywords

@conference{fbc3675052e14d0486199623bdabd83b,

title = "Perceived brand globalness and user engagement on global social networks",

keywords = "Business and management studies",

author = "Neeru Malhotra and Iman Jana and Shakaib Akram",

note = "Organising Body: American Marketing Association; AMA Summer educators Conference 2023 ; Conference date: 04-08-2023 Through 06-08-2023",

year = "2023",

month = apr,

day = "20",

language = "English",

}