Perceived brand globalness and user engagement on global social networks

  • Neeru Malhotra
  • , Iman Jana
  • , Shakaib Akram

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusAccepted/In press - 20 Apr 2023
    EventAMA Summer educators Conference 2023 - San Francisco, U.S.
    Duration: 4 Aug 20236 Aug 2023

    Conference

    ConferenceAMA Summer educators Conference 2023
    Period4/08/236/08/23

    Bibliographical note

    Organising Body: American Marketing Association

    Keywords

    • Business and management studies

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