Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement

Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr, Neeru Malhotra

Research output: Contribution to journal › Article › peer-review

Keywords

Malhotra-N-54622-AAMAccepted author manuscript, 476 KBLicence: Unspecified
Malhotra-N-54622-AAM-SupplementaryAccepted author manuscript, 170 KBLicence: Unspecified

@article{4386566877a84d3a8b9206f3887c3b33,

title = "Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement",

keywords = "Business and management studies",

author = "Bhattacharjee, \{Debashree Roy\} and Debasis Pradhan and Abhisek Kuanr and Neeru Malhotra",

year = "2024",

month = feb,

day = "12",

doi = "10.1080/00913367.2024.2306422",

language = "English",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

}

TY - JOUR

T1 - Perfectly imperfect

T2 - how body-positive advertisements in social media foster consumer engagement

AU - Bhattacharjee, Debashree Roy

AU - Pradhan, Debasis

AU - Kuanr, Abhisek

AU - Malhotra, Neeru

PY - 2024/2/12

Y1 - 2024/2/12

KW - Business and management studies

U2 - 10.1080/00913367.2024.2306422

DO - 10.1080/00913367.2024.2306422

M3 - Article

SN - 0091-3367

JO - Journal of Advertising

JF - Journal of Advertising

ER -