Personal Services: how information services can support the university's marketing strategy through Web 2.0 and beyond

Elizabeth Malone

Personal Services: how information services can support the university's marketing strategy through Web 2.0 and beyond

Elizabeth Malone

Research output: Contribution to conference › Paper › peer-review

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Abstract

Reviewing the challenges of web personalisation and how universities can use this and other Web 2.0 facilities to maintain communication with prospective students. Using Kingston University's Getting Ready site applicant portal project as a case study, the effectiveness of such tools is reviewed.

Original language	English
Publication status	Published - 14 Jul 2009
Externally published	Yes
Event	Umbrella 2009 - Hatfield, U.K. Duration: 14 Jul 2009 → 15 Jul 2009

Conference

Conference	Umbrella 2009
Period	14/07/09 → 15/07/09

Keywords

Library and information management

Access to Document

Malone-E-6104Final published version, 2.26 MBLicence: Unspecified

Cite this

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title = "Personal Services: how information services can support the university's marketing strategy through Web 2.0 and beyond",

abstract = "Reviewing the challenges of web personalisation and how universities can use this and other Web 2.0 facilities to maintain communication with prospective students. Using Kingston University's Getting Ready site applicant portal project as a case study, the effectiveness of such tools is reviewed.",

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author = "Elizabeth Malone",

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M3 - Paper

Y2 - 14 July 2009 through 15 July 2009

ER -

Personal Services: how information services can support the university's marketing strategy through Web 2.0 and beyond

Abstract

Conference

Keywords

Access to Document

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Cite this