@article{c9e50a7bad3e4394a0a41e4f1efb9495,
title = "Pioneer brand advantage with UK consumers",
keywords = "Business and management studies, United Kingdom, brands, consumer behaviour, market entry, product introduction",
author = "Ruth Rettie and Simon Hilliar and Frank Alpert",
year = "2002",
month = aug,
doi = "10.1108/03090560210430863",
language = "English",
volume = "36",
pages = "895--911",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Ltd.",
number = "7/8",
}