Positioning strategies in business markets

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	416-437
Journal	Journal of Business and Industrial Marketing
Volume	15
Issue number	6
DOIs	https://doi.org/10.1108/08858620010349501
Publication status	Published - 2000

Keywords

@article{14bc1c8e1f614222bb155037753462d3,

title = "Positioning strategies in business markets",

keywords = "Business and management studies",

author = "Kalafatis, \{Stavros P.\} and Tsogas, \{Markos H.\} and Charles Blankson",

year = "2000",

doi = "10.1108/08858620010349501",

language = "English",

volume = "15",

pages = "416--437",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing Ltd.",

number = "6",

}

TY - JOUR

T1 - Positioning strategies in business markets

AU - Kalafatis, Stavros P.

AU - Tsogas, Markos H.

AU - Blankson, Charles

PY - 2000

Y1 - 2000

KW - Business and management studies

U2 - 10.1108/08858620010349501

DO - 10.1108/08858620010349501

M3 - Article

SN - 0885-8624

VL - 15

SP - 416

EP - 437

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

IS - 6

ER -