Positioning strategies in industrial and B2B markets

Charles Blankson, Stavros P. Kalafatis

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	14-15
Journal	Industrial Marketing Management
Volume	81
Early online date	29 Jul 2019
DOIs	https://doi.org/10.1016/j.indmarman.2019.07.011
Publication status	Published - 31 Aug 2019

Keywords

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title = "Positioning strategies in industrial and B2B markets",

keywords = "Business and management studies",

author = "Charles Blankson and Kalafatis, \{Stavros P.\}",

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T1 - Positioning strategies in industrial and B2B markets

AU - Blankson, Charles

AU - Kalafatis, Stavros P.

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KW - Business and management studies

U2 - 10.1016/j.indmarman.2019.07.011

DO - 10.1016/j.indmarman.2019.07.011

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JO - Industrial Marketing Management

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