Post-impressions: internet advertising without click-through.

Research output: Contribution to conference › Paper › peer-review

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Original language	English
Publication status	Published - 8 Jul 2004
Externally published	Yes
Event	Academy of Marketing (AM) Annual Conference 2004 - Cheltenham, U.K. Duration: 6 Jul 2004 → 9 Jul 2004

Conference	Academy of Marketing (AM) Annual Conference 2004
Period	6/07/04 → 9/07/04

Keywords

@conference{63893523f7504dd7808b24a79793eb64,

title = "Post-impressions: internet advertising without click-through.",

keywords = "Business and management studies, advertising effectiveness, internet, internet advertising",

author = "Ruth Rettie and Ursula Grandcolas and Charles McNeil",

year = "2004",

month = jul,

day = "8",

language = "English",

note = "Academy of Marketing (AM) Annual Conference 2004 ; Conference date: 06-07-2004 Through 09-07-2004",

}