Preference for action: regulatory mode in B2B positioning decision making

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	2111-2125
Journal	Journal of Business and Industrial Marketing
Volume	35
Issue number	12
Early online date	8 May 2020
DOIs	https://doi.org/10.1108/JBIM-04-2019-0145
Publication status	Published - 15 Dec 2020

Keywords

@article{5fd7617e71504d36a8ff455060b9f181,

title = "Preference for action: regulatory mode in B2B positioning decision making",

keywords = "Business and management studies",

author = "Kalafatis, \{Stavros P\} and Charles Blankson and Marvyn Boatswain and Tsogas, \{Markos H\}",

year = "2020",

month = dec,

day = "15",

doi = "10.1108/JBIM-04-2019-0145",

language = "English",

volume = "35",

pages = "2111--2125",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing Ltd.",

number = "12",

}

TY - JOUR

T1 - Preference for action

T2 - regulatory mode in B2B positioning decision making

AU - Kalafatis, Stavros P

AU - Blankson, Charles

AU - Boatswain, Marvyn

AU - Tsogas, Markos H

PY - 2020/12/15

Y1 - 2020/12/15

KW - Business and management studies

U2 - 10.1108/JBIM-04-2019-0145

DO - 10.1108/JBIM-04-2019-0145

M3 - Article

SN - 0885-8624

VL - 35

SP - 2111

EP - 2125

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

IS - 12

ER -