Preference for action: regulatory mode in B2B positioning decision making

Stavros P Kalafatis, Charles Blankson, Marvyn Boatswain, Markos H Tsogas

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	2111-2125
Journal	Journal of Business and Industrial Marketing
Volume	35
Issue number	12
Early online date	8 May 2020
DOIs	https://doi.org/10.1108/JBIM-04-2019-0145
Publication status	Published - 15 Dec 2020

Keywords

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AU - Kalafatis, Stavros P

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AU - Tsogas, Markos H

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