Prioritizing investment in CRM resources to improve performance: an empirical investigation

Navid Mojir, Hamed Mehrabi, Abbas Keramati

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationPublished in (2009) Proceedings 2009 International Conference on Information Management and Engineering, Piscataway, U.S. : Institute of Electrical and Electronics Engineers, Inc., pp. 330-334. ISBN: 9780769535951.
    Pages330-334
    DOIs
    Publication statusPublished - Apr 2009

    Bibliographical note

    Note: Published in (2009) Proceedings 2009 International Conference on Information Management and Engineering, Piscataway, U.S. : Institute of Electrical and Electronics Engineers, Inc., pp. 330-334. ISBN: 9780769535951.

    Keywords

    • Business and management studies

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