@conference{40c300e3704a4bfe8c2de5e30689e924,
title = "Psychological distance in cause-related product buying decisions: a scenario based investigation.",
keywords = "Business and management studies",
author = "Tao Xue and Xiao, \{Sarah Hong\} and Gopalkrishnan Iyer",
note = "Organising Body: Academy of Marketing Science USA; 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing ; Conference date: 14-07-2015 Through 18-07-2015",
year = "2015",
language = "English",
}