"Putting CSR marketing in its place": CSR, COO and the purchase of clothing

Karine Avetisyan (Contributor), Francesca Dall'Olmo Riley (Contributor)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2009
Event	Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place - Leeds, U.K Duration: 7 Jul 2009 → 9 Jul 2009

Conference	Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place
Period	7/07/09 → 9/07/09

Keywords

@conference{4b96b4a1be104995a003e7a98a0f70fe,

title = "{"}Putting CSR marketing in its place{"}: CSR, COO and the purchase of clothing",

keywords = "Business and management studies",

author = "Karine Avetisyan and \{Dall'Olmo Riley\}, Francesca",

year = "2009",

month = jul,

language = "English",

note = "Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place ; Conference date: 07-07-2009 Through 09-07-2009",

}