Re-assessing strategic motives of retail internationalisation: the case of the People's Republic of China

Amelia Yuen Shan Au-Yeung

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)63-70
JournalJournal for International Business and Entrepreneurship Development
Volume2
Issue number1
DOIs
Publication statusPublished - 2004
Externally publishedYes

Keywords

  • retail internationalisation
  • China
  • fast moving consumer goods
  • foreign direct investment
  • FDI
  • retail globalisation
  • business strategy
  • international business
  • Business and management studies

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