| Original language | English |
|---|---|
| Pages (from-to) | 164-170 |
| Journal | Australasian Marketing Journal |
| Volume | 20 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - May 2012 |
Keywords
- Business and management studies
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 164-170 |
| Journal | Australasian Marketing Journal |
| Volume | 20 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - May 2012 |