Reciprocating business model innovation - how client and supplier models interact

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Original language	English
Pages (from-to)	187-202
Journal	Journal of Business-to-Business Marketing
Volume	28
Issue number	2
Early online date	2 Sept 2021
DOIs	https://doi.org/10.1080/1051712X.2021.1920701
Publication status	Published - 2021

Keywords

@article{bcf38e97b5664ba784aadfed6b4086eb,

title = "Reciprocating business model innovation - how client and supplier models interact",

keywords = "Business and management studies",

author = "Merlin Stone and Eleni Aravopoulou and Ryan Scott and Brett Parnell and Jon Machtynger and Liz Machtynger",

year = "2021",

doi = "10.1080/1051712X.2021.1920701",

language = "English",

volume = "28",

pages = "187--202",

journal = "Journal of Business-to-Business Marketing",

issn = "1051-712X",

publisher = "Routledge",

number = "2",

}

TY - JOUR

T1 - Reciprocating business model innovation - how client and supplier models interact

AU - Stone, Merlin

AU - Aravopoulou, Eleni

AU - Scott, Ryan

AU - Parnell, Brett

AU - Machtynger, Jon

AU - Machtynger, Liz

PY - 2021

Y1 - 2021

KW - Business and management studies

U2 - 10.1080/1051712X.2021.1920701

DO - 10.1080/1051712X.2021.1920701

M3 - Article

SN - 1051-712X

VL - 28

SP - 187

EP - 202

JO - Journal of Business-to-Business Marketing

JF - Journal of Business-to-Business Marketing

IS - 2

ER -